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Lee Brice - Lee Brice on NBC's The TODAY Show

Lee Brice performs single "Boy" on NBC's The TODAY Show on June 28th

June 29, 2017 - Lee Brice and his band posed for a photo following their performance of "Boy," on NBC's TODAY this morning. The new track is the first single from Lee's forthcoming, self-titled album (Nov. 3/Curb Records) and has already been downloaded and streamed more than 7.5 million times since it was made available just a few weeks ago.

Hoda Kotb, commented on Lee's vocals: "What a powerful song and you sound amazing! Everyone — go download this now!" She also congratulated Lee on the birth of his new daughter, Trulee Nanette, who was born on June 2.

To watch this morning's moving performance, please visit (and share):

Pictured above, are (l-r): John Bohlinger (steel guitar), Donnie Marple (drums), Keir Simmons (TODAY), Lee Brice, Hoda Kotb (TODAY), Paul Rippee (bass) and Reggie Smith (keys).