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July 18, 2012 (via Today's Country) - A few years ago Music Row was wondering just who Lee Brice was when Garth Brooks took his “More Than A Memory” straight up to number one. Since then, Brice has been a force to be reckoned with as Tim McGraw found success with “Still,” Eli Young Band took “Crazy Girl” to the top of the charts, and in the middle of that Brice found his own success as an artist with his “Love Like Crazy.”

Now he has released his sophomore effort Hard 2 Love to great expectations and has instantly delivered again. The album’s lead single “A Woman Like You” saw Brice climb the charts to the number one spot again, but that is really just the tip of the iceberg with this album. Where his debut was a bit more rowdy, this album explores a few different aspects to what Lee Brice is all about as an artist. His soul driven voice wraps perfectly around the outstanding relatable lyrics of the piano driven “See About A Girl” as he sucks listeners into a song that sees a man and his buddies at the bar, but knows all too well how important it is to leave when his girlfriend calls him home. Brice also uses his vocal to bring you into what is arguably the standout track from the album when he sings about the deeper subject of coming to terms with a brother’s death on “I Drive Your Truck.” However, it isn’t all slower paced with heavy subjects either. The bluesy based “Life Off My Years” and anthem tinged songs like “Parking Lot Party” or “Friends We Won’t Forget” give you a little bit of the rocking styled Lee Brice that we saw from his debut album.

It is clear that with Hard 2 Love, Brice wanted to showcase his best asset, his voice. He uses it perfectly to pull you into this collection of songs, whether it's a ballad or an up-tempo, and cohesively makes both styles work together to make for an enjoyable, authentic listen from start to finish.