RODNEY ATKINS CONTINUES HIS PLATINUM REIGN AS SINGLE SALES SOAR ON STRENGTH OF HIT SONG “FARMER’S DAUGHTER”
Hit Fueled By Strong Spins At GAC, CMT, Radio, Mobile and Online Activity
Curb Records recording artist Rodney Atkins is no stranger to hit singles. Since day one Atkins’ “Farmer’s Daughter” has outpaced the competition with sales now over 225, 000 on ITunes in a few short months with the single just hitting the Top 20 at radio. This is a sure signal that the song is connecting with his fans. The momentum of the video on GAC, CMT and various online outlets is showing added strength to the radio rotations. “Farmer’s Daughter” and is also a bonus track on the 2009 release It’s America.
“The momentum digitally is outpacing most records anywhere on the charts,” says Benson Curb, vice president of sales for Curb Records. “Rodney has had a number of hit singles, but to be the only song not in the top 10 to sell more than 200,000 units is huge.”
With this summer’s temperatures making it one of the hottest on record, many fans have taken to their social media sites and quoted lyrics from one this summer’s hottest hits. As Atkins’ sings, “Just when you thought it couldn’t get no hotter, I fell in love with the farmer’s daughter,” is popping on across the country on fans postings. “Being out on the road and seeing folks singing along- you can feel when a song has connected and it’s been great to be out this summer and feel that. We’ve just had a run of shows in Atlanta, Mobile, Houston and other cities, and it’s definitely been a hot one. So, I guess it does make it a perfect time for this single,” says Atkins.
The fans are not just stopping with the online posts, as the ringtone sales continue to surge with the tone eclipsing 16,500 plus in less than three months. The song is connecting on all cylinders as the song is entering the Top 20 at country radio.
Today’s market place seems to be about the power of a hit song, not just first week sales. This song rings true as the current album sales have seen a 70+% increase this week and it looks to be taking shape for another double digit increase in the coming weeks. It’s America was released in March of 2009 and to have the resurgence of sales based on this summer’s hit is something everyone enjoys.